Customer Privacy Notice

What Information We Collect, Use, and Why

We collect or use the following information for service updates or marketing purposes:

• Names and contact details
• Marketing preferences
• IP addresses
• Website and app user journey information
• Records of consent, where appropriate

Lawful Bases and Data Protection Rights

Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO's website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO's website.

• Your right of access — You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
• Your right to rectification — You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
• Your right to erasure — You have the right to ask us to delete your personal information.
• Your right to restriction of processing — You have the right to ask us to limit how we can use your personal information.
• Your right to object to processing — You have the right to object to the processing of your personal data.
• Your right to data portability — You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
• Your right to withdraw consent — When we use consent as our lawful basis you have the right to withdraw your consent at any time.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our Lawful Bases for the Collection and Use of Your Data

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

Consent

We have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Legitimate interests

We collect or use your information because it benefits you, our organisation, or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: website analytics to improve user experience and site performance.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where We Get Personal Information From

Directly from you

How Long We Keep Information

Data	Retention Period	Reason
Registration email addresses	Until end of production run or 3 years, whichever is sooner	To contact interested buyers during the sales window
Google Analytics data	14 months	Website improvement (GA4 default retention)
Microsoft Clarity session recordings	30 days	UX analysis (Clarity default retention)

For more information on how long we store your personal information or the criteria we use to determine this, please contact us using the details provided above.

Sharing Information Outside the UK

Where necessary, we will transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.

For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.

Google LLC

• Category: Web analytics provider
• Country: United States
• Transfer mechanism: Addendum to the EU Standard Contractual Clauses (SCCs)

Formspree, Inc.

• Category: Form submission processing provider
• Country: United States
• Transfer mechanism: Standard Contractual Clauses (SCCs)

Microsoft Corporation

• Category: Web analytics provider
• Country: United States
• Transfer mechanism: Addendum to the EU Standard Contractual Clauses (SCCs)

How to Complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we've used your data after raising a complaint with us, you can also complain to the ICO.